Vitracom AG

The Company

Vitracom AG develops and distributes video-based visitor frequency measurement equipment. The digital analysis of customer flow measures customer behaviour, making it an essential gauge for determining success at the POS particularly in retail outlets, as well as airports, banks, shopping centres or leisureparks.

Crucial information is delivered to the management of these companies enabling them to strategically control their enterprises. Such information includes the “conversionrate” (ratio of purchasing/non-purchasing customers), data to facilitate the efficient deployment of human resources, to optimise product placement and store lay-out so as to increase the customer retention period.

The improvement to the conversion rate is achieved by cost neutral, purely organisational measures.

An increase of just one percent leads to an increase in profits of 20%.