Vitracom AG

"Visual Merchandising Monitoring from Vitracom is our tool of choice for ensuring that all of our store locations are presented uniformly, according to our marketing guidelines. The success of our brand depends to no small degree on our outward appearance, which we can now easily check up on and control with Vitracom's monitoring solution. It is particularly valuable for our field staff, who can be sure that design standards are maintained without increased travel expenses. It ideally complements our store location management efforts!"

Thomas Picard, CEO, Picard, Obertshausen

"We merge people counting data with the number of receipts from our POS systems to determine conversion rates. The daily conversion rate per location has become one of our most important key performance indicators. It provides a level of insight into customer potential in our retail stores, not available to us prior to the introduction of people counting. In addition, analyzing visitor numbers also allows us to examine the effectiveness of our promotional activities."

Tobias Volgmann, Manager, Thalia, Hamburg

"From January to April 2011, we equipped the majority of our stores with Vitracom's people counting system. Everything worked great - excellent teamwork from planning to implementation. Not only were we extremely satisfied with the installation - data integration into our systems also worked flawlessly. We had expected that the measurements would be accurate, and are indeed very happy with the results."

Martin Supersaxo, Store management, IT Swisscom, Berne

"We were less concerned with classic people counts, but more interested in customer service levels. Are consultation areas permanently overloaded? Are there peak times with an especially large crowd, or idle cycles? The counting system delivers the answers to these questions and allows us to take appropriate measures - improving staff efficiency and keeping customers happy."

Delmes Frank, CEO, Mercedes Sternagel, Potsdam

"In parallel with our RFID implementation, we installed people counting systems from Vitracom in our "Houses of Gerry Weber" stores Europe-wide. The software continuously provides us with reliable performance indicators, which are centrally analyzed and serve as a basis for store comparisons. Our most important ratio is that of visitor to receipt - the conversion rate. It is how we measure the performance of a store location, as well as the effectiveness of promotions."

Matthew Bleicher, Head of IT Projects, Gerry Weber, Halle / Westfalen